We're sometimes asked how we go about posting so our social media accounts, such as Instagram, Facebook, Twitter, TikTok, or LinkedIn.

Most of our posts are automatic, will little or no human intervention, so we needed a way to directly send to the social networks via an API.

What did we do? Well, we spent a lot of time and effort building directly against each network's social API. It wasn't easy since each network has their own approval process, API development style, and guidelines.

A better way is to use a platform that handles all the headache of approval by the social networks, building against the APIs, and maintaining the entire system. That is why we started using Ayrshare's social media API.

Ayrshare is the only API-first platform that allows you to effortlessly post, or schedule posts, get comment, or analytics at all the social networks. With a few lines of code we started automatically posting text, images, and even videos. A big one for us is using hashtags on social.

Here an overview of what Ayrshare offers:

The results have been great!

Image by: Photo by Simona Sergi on Unsplash

Disclaimer, Ayrshare was co-founded by one of the founders of Retirety.